Digital gamified loyalty programs are an innovative strategy. They help attract and retain customers. In tourism, the same thing happened. These programs are a powerful tool that encourage mobility and visits to specific destinations. With gamification techniques, online platforms, for example, can offer rewards that transcend the digital. They thus create a tangible link between…

Online experiences have changed how we interact. They have also transformed how we explore culture, gastronomy and entertainment. Platforms that were once focused only on gaming are now looking for new ways to attract and retain their users. An innovative strategy is to use these events to promote local cuisines. This allows participants to enjoy…